Search Engine Optimization, otherwise known as 'SEO' is vital in increasing the number of visitors who access the site via various search engines. - Google Chrome, Microsoft Edge, etc. With these key terms being properly optimized, the business' website has the ability to be presented higher in search results, without paying a single penny on advertisements!

Having proper terms present can cause an increase in the number of visitors that access the site; therefore, instead of having to initiate the contact between yourself and the client, a client may contact the business via the information on the website. With a professional website, professional tone, and the usage of professional diction an increase in clients is almost a guarantee.

Simply put, the conversion rate. Search Engine Optimization (SEO) features a 14.6% conversion rate, on average. While that may seem like an unsubstantial conversion rate, that percentage is 8 times greater than the average conversion rate for traditional marketing, a mere 1.7%